Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

One that has found remarkable success is California’s Santa Cruz Museum of Art & History. Audiences of all backgrounds found ways to connect with museums as it presented exhibitions with the help of foster youth, migrant farmers, roller-derby girls, mushroom hunters, surfers and incarcerated artists, among others. On the side of practice, there's a much longer history and body of organizations working on audience age and income diversity than on race.

Building Community: Who / How / Why

Museum 2.0

These are the slides and notes for the talk I gave at the American Alliance of Museums conference on Monday, April 27 about the Santa Cruz Museum of Art & History. When I became the director of the Santa Cruz Museum of Art & History four years ago, I took this work with me. At the Santa Cruz Museum of Art & History, our community starts with geography. That’s why we partner with fire sculptors, knitters, graffiti artists, and bonsai growers.

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Guest Post: Community and Civic Engagement in Museum Programs

Museum 2.0

Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity. To apply the results of my analysis to produce a community-driven program design specifically for implementation at the Santa Cruz Museum of Art & History (the MAH).

Who Counts? Grappling with Attendance as a Proxy for Impact

Museum 2.0

Summertime concerts at the history museum? I think you could reasonably argue that we should be counting: researchers who come in to access information in the archives people who rent the museum for a private event that includes a curator/artist tour of exhibitions kids in museum summer camps people who visit the historic cemetery that we manage people who talk with us online about historic photos we share or blog posts about the collection And then there are the weird inconsistencies.