Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 27, 2007
If you're curious about Occam's Razor, here's a more detailed description or see the simplicity page in wikipedia. Also, keep in mind that Google offers its product for free because it makes money by watching you; by using Analytics, you're agreeing to let Google store your information and use it for aggregate reports.
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