GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

EveryAction

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona.

Donor 141

How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona.

Donor 138

Nonprofit Organizational Culture Eats Big Data for Lunch

Beth Kanter

Predictive Analytics. Data Driven Nonprofits explores each of these culture types through first-hand stories from nonprofit organizations like Memorial Sloan Kettering Cancer Center, University of South Dakota, Indiana University, Worldwide Cancer Research, SCIAF, Royal National Institute of Blind People, Project HOPE, Denver Rescue Mission, Florida State University, Humane Society of the United States, VolunteerMatch, Crisis Text Line, and charity: water.