GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
EveryAction
OCTOBER 3, 2018
Use your software’s data and analytics to understand how your donors arrive at their decisions to donate - that way, you can strategically encourage additional gifts by putting “signs” along that journey and make giving convenient. For example, dynamic fields could allow you to display a picture of the Badlands to readers in South Dakota, while readers in Arizona see the Red Rocks of Sedona.
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