Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 17, 2009
According to Target Analytics, which analyzed over 70 nonprofits direct mail programs, response rates have been declining over the past two years, and this decline is accelerating. If you are a small NPO that has primarily depended upon major and planned gifts as well as grants online fundraising will be found income.
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