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Frank Barry, Guest Post: 4 Keys to Building a Successful Nonprofit Web Site

Beth's Blog: How Nonprofits Can Use Social Media

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

Reader Sharing (bookmarked items). engagement) to leave a comment or write your own blog post responding to someone else's, for example, than it does to just click on a post to read it, or click a button to bookmark it. And as readers start to respond -- commenting, tweeting, bookmarking, etc., Should also note, re.

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