Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada
Beth's Blog: How Nonprofits Can Use Social Media
JULY 8, 2009
Here‘s what worked: We built analytics into the process. We used bit.ly (to track viral spread), Google Analytics (for goal conversions), Paypal audit accounts (to see donation amounts) and Clicky (for real-time web analytics.) Set up Reddit, Digg, and other social news aggregators. Define analytics goals better.
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