What’s in your social media measurement tool box and why?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 17, 2011
Measurement tools or perhaps more accurately, social analytics tools collect that data. Social media metrics mavens know that both qualitative and quantitative data is needed. If you are measuring reach, engagement or action, you’ll need an analytics tool. The problem is that data everywhere! One place to look).
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