ROI (Results on Insights) of Online Communities
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 29, 2009
I also contributed a chapter on the topic to NTEN's Managing Your Technology To Meet Your Mission due out by Wiley I covered the building blocks of a classic ROI process, but translated to a nonprofit context. In order for your community strategy to be sustainable, you need to be able to articulate value back to the organization.
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