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Nonprofit Web Design Process Part 3: Content Strategy

Connection Cafe

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Articulating content priorities for your homepage and other key pages/sections of your web presence. See the end of this post for a linked index of other posts in the series. Stay tuned! Other Posts in this Series.

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15+ Giving Tuesday Campaign Ideas (and Expert Tips) for 2021

Qgiv

Additionally, it’s important to articulate your goal in your marketing plan so you can communicate your goal to your donors through social media posts and your donation page. ( Study up on your social media analytics and determine at what parts of the day you see the most engagement with your posts and social media accounts.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Colleen Fahey’s article, How Audio Enhances Your Brand Content: Find Your Signature Sound , provides guidance for how your nonprofit can strengthen its voice. Being a good communicator involves more than just good articulation; it’s about understanding your audience. You should. Tell stories. Evoke emotion.

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