Intuition vs. Data: How VolunteerMatch Uses Data to Change the Way It Makes Strategic Decisions
NTEN
MAY 4, 2011
Wikipedia has a great primer on cognitive bias for amateur organizational psychologists. Test small, incremental changes instead of overhauling everything. Avoid using marketing hype as a substitute for your own analysis. Status Quo Bias Status Quo bias takes many forms, but in simple terms, it involves fear of change.
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