Reflection and Analysis: Gnomedex Real-Time Social Fundraising Experiment
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 28, 2008
I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. And while you can use this method to do an ROI analysis, the real gold is the deeper understanding of what works and what doesn't. It's called double-loop learning. Why was it a success?
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