Using Metrics To Harvest Insights About Your Social Media Strategy
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 16, 2009
Jay Dedman pointed to an analysis Feedburner by Chris Baskind. I think engagement metrics are far more useful for evaluating reader interest. It is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. But the exchange prompted some reflection on how I use Feedburner.
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