Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 27, 2007
Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. So, if your nonprofit web site has complex tracking and analysis needs, you may need to work with a specialist consultant to set up your account and train staff to use it.
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