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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

This may sound counterintuitive, but you must narrow your focus to reach more prospects likely to convert. Examples of Successful UVPs Let’s look at some organizations that have mastered the UVP in their messaging: Feeding America: On its donation page, Feeding America clearly states where the money goes.

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Using Software and Data to Change the World

Beneblog: Technology Meets Society

Donors and communities are announcing big hairy audacious goals – end modern slavery, get to zero chronic and veteran homelessness, increase job opportunities for certain communities by a factor of two – or ten! So far – sounds great. Collectively, we are getting ambitious about social change. But, can it be done?

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