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What is the Turkey and the Bread (or the Sourdough Starter) of the MAH?

Museum 2.0

But they suggested another metaphor: the turkey sandwich. Imagine that your existing project is a turkey sandwich. You've spent years making it the perfect, artisanal turkey sandwich. But if you want to share and spread that turkey sandwich, you've got to focus on the basics. it is dialed-in delicious. Social bridging?

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