Maximizing Multichannel Fundraising for Higher Education
Connection Cafe
APRIL 13, 2018
Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. Tip 2: Design for both scanners and readers. Your school’s direct mail should be designed so it grabs readers’ attention and convinces them to give. Highlight great text content for in-depth readers.
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