Making Stories Work for Your Org: What the Data Says
NTEN
MAY 3, 2011
Humans think in narrative structures, and we remember facts and statistics far better when they're presented to us in story form. These donor-centric emails speak to the impact that one person — specifically, the reader — can have: "Earlier today, I was with President Obama as he signed the repeal of 'Don't Ask, Don't Tell' into law.
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