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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

For example, at the heart of Alaska Airlines is a sense of stewardship for the people and places it serves. So far, Alaska has reduced its emissions by more than 35% per passenger mile since 2004. Alaska Airlines has been ranked the most sustainable airline in North America by the Dow Jones Sustainability Index.

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What Improvisation Can Teach Social Change Leaders

Beth's Blog: How Nonprofits Can Use Social Media

This reminded me of Margaret Wheatley, who was the keynote speaker at a conference in Alaska where I was doing a workshop a few years ago. I’ve done variations of this exercise as applied to emergence and collaboration in networks, most notably with Eugene Kim who lead a session at the Packard Foundation. (See

Teach 50
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Greenpeace Nordic Fights to Win the World a Better Future

Saleforce Nonprofit

nuclear tests off the coast of Alaska. With strength in numbers, collaboration is key. About the Author. The Greenpeace story started in 1971 with a group of peace activists protesting U.S. In 1999, the Greenpeace national offices in Denmark, Sweden, Finland and Norway united to form one regional entity: Greenpeace Nordic.

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