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How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Rather than simply saying their Cause was "helping orphans in China," LWB specifically picked 10 children dying of heart disease to offer help. The contest was a real bridge builder between the generations! What goals does the org. Their Causes page garnered over $94,000 from 6,268 members in 50 days.

Causes 38
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How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Rather than simply saying their Cause was "helping orphans in China," LWB specifically picked 10 children dying of heart disease to offer help. The contest was a real bridge builder between the generations! What goals does the org. Their Causes page garnered over $94,000 from 6,268 members in 50 days.

Causes 38
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Is Direct Mail Dying or Dead? Hogwash! - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Yes, NGOs can and should be raising more $ online (and here in Greenpeace China we are doing just that) but I have yet to see strong data that supports us shutting off the DM facet just yet. I cringe when I see the tons of mail environmental orgs send every year. My 2 cents. I get a lot of this mail because I take action alot online.

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