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Impact and Interoperability: How Technology Powers Collaboration

Saleforce Nonprofit

Maybe your organization uses Outlook 365 for your email, Salesforce as your CRM, Google docs for your document management, and an ERP for inventory management. Salesforce partnered with Google to integrate Google Analytics and our Marketing Cloud to help organizations drive better insights and engagement with their constituents.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

For example, let’s say you work for a youth development organization where you offer peer mentoring services to nearby kids. Google provides Ad Grant participants with free access to Google Analytics. You can use a Google Ads conversion tracking tag or import goals from Google Analytics. Track marketing performance.

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