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[Book Interview] Nonprofit Example of Social Media Excellence: WITNESS

Nonprofit Tech for Good

Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations. Awareness includes whether funders are more aware of campaigns/programs. What is on your To Do List for 2011? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Listening, engaging and patience.

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Social Media: Not Just a Revolution, but a Voice for the Silenced

Care2

Women in Iran and protestors on Wall Street think so. During the Iran protests in February of 2011, a woman who was raped, sexually assaulted and beaten once she was identified as a "rioter" simply for voting, had no voice and little way to speak out about her experience. Social media may be changing that across the globe.

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