sgEngage

NOVEMBER 23, 2010

It makes for good headlines but doesn’t really help nonprofits very much. This group is comprised of 14 very large nonprofit organizations with data from 2009. If you’re just looking at the list, then the value of the information is relatively low. Just like a report of giving by city.

District of Columbia 72

District of Columbia Trend Donor Blackbaud 72

Connection Cafe

MARCH 22, 2017

An analysis of the data from Hurricane Katrina in 2005, the 2010 Haitian earthquake and the 2011 Japanese earthquake and tsunami, 2012’s Hurricane Sandy, Typhoon Haiyan in 2013, and most recently the Nepal earthquake in 2015, followed a consistent pattern of donors choosing to give online immediately following the event.

Phase 43

Phase Giving Hurricane Disaster 43

sgEngage

NOVEMBER 10, 2010

37% of respondents said that they respond using the charity’s website when they get a fundraising letter in the mail. The analysis found that 2% of donors under the age of 35 only gave offline. The same analysis found that donors age 65 or older only give offline 53% of the time.

Mail 78

Mail Trend Offline Blackbaud 78