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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. Would your nonprofit ever put a cropped, completely wrecked logo in print materials or on its website? Not following on a 1:1 ratio on Twitter. Not adding social-networking icons to your website.

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HOW TO: Get Your Nonprofit Started on Snapchat

Nonprofit Tech for Good

Launched in 2011, Snapchat is an image and video messaging app that is very popular with tweens and teens and increasingly Millennials and Gen Xers. As we have learned in the past with Facebook, Twitter, and Instagram the early adoption phase is when new communities grow the fastest. Do not make snap judgments about Snapchat.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0:

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0:

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22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: Niche Networks and Early Adoption (Instagram, Tumblr, Ning, Change.org, Care2, Wiser Earth, BlackPlanet, Quepasa, New Myspace): 5-10 Hours Weekly. Chapter 4 :: Follow on a 1:1 Ratio on Twitter.