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24 hours, millions of dollars, thousands of nonprofits—What gives in Minnesota?

Beth's Blog: How Nonprofits Can Use Social Media

The campaign was modeled after the grand daddy of match days that happens throughout the entire state of Minnesota. Good luck and Go Minnesota! Our goal in this 3 rd year is to raise millions of dollars for thousands of Minnesota nonprofits in one day. So what gives in Minnesota? Jeff Achen gives us the inside view.

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Thank You To the Max: Minnesota Give to Max Day Raised $13.4 Million in 24 Hours

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: The 3rd annual Minnesota Give to Max Day took place last month. And every year, the good folks in Minnesota share their results and lessons learned. Minnesota’s ‘Networked Nonprofits’ raised $13.4M million was raised to benefit Minnesota nonprofit organizations. in one day by Jeff Achen, GiveMN.org.

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GiveMN 2012 Giving Day by the Numbers

Beth's Blog: How Nonprofits Can Use Social Media

Other channels included TV news, radio, newspapers, websites, phone calls, and through friends or family. In 2010, we created a targeted Facebook ad with a budget of $250. We ran the ad for the week of Give to the Max Day 2010 and in the end only spent $44.71 Incentivize video creation and video sharing.

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