Why Conversion Is A Better Objective Than Traffic Referral
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 28, 2011
Make-A-Wish Foundation monitors analytics, does tests, and tweaks its website ( www.wish.org ). Wish.org saw a doubling of site traffic coming from mobile phones in 2010, with upwards of 10 percent of site traffic coming from handhelds. Guest Post by Petri Darby, Make-A-Wish Foundation. Optimization for Mobile Platforms.
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