Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

The original Seafood Watch iPhone app was released in January 2009. Each time someone adds a seafood item, they can earn virtual badges (first sushi report, first listing of a particular seafood item). (Your organization was one of the early adopters of mobile phone apps. When and why did you implement your first Seafood Watch App?

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Mobile Integration Strategy Green 111

Care2

APRIL 21, 2008

To make the avatars really represent the countries we had them wear their national flags as badges on caps, t-shirts, sleeves and pants and bags. Most of the piece broadcast to millions of Brazilians was about the outrage that we represented Brazils efforts in the worldwide fight against poverty by a spoilt blonde girl.

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Avatar Life Online Social Media 42

Care2

APRIL 21, 2008

To make the avatars really represent the countries we had them wear their national flags as badges on caps, t-shirts, sleeves and pants and bags. Most of the piece broadcast to millions of Brazilians was about the outrage that we represented Brazils efforts in the worldwide fight against poverty by a spoilt blonde girl.

Avatar 37

Avatar Life Campaign Social Media 37