PBS ShowCase Presentation: Social Media Adoption Challenges
Beth's Blog: How Nonprofits Can Use Social Media
MAY 13, 2008
It is a remix of the " Cute Cat Theory of Digital Activism " which was the title of a talk given by Ethan Zuckerman at O'Reilly's E-Tech Conference in March, 2008 (notes from Ryan Singel. It takes trial and error to figure that for each organization as issues, causes, and audiences differ. of Wired Blog).
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