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Julia Campbellā€™s Secret Sauce: Expert Social Media Tips for Nonprofits

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Julia: My framework that I use with my clients is 80/20: 80% of your posts should be informative, educational, inspirational, helpful, valuable, shedding light on your programs, storytelling, etc. Do a survey, do a poll, do a Facebook Live, call people on the phone, do a focus group. 20% can be promotional.