The Future of Fundraising Is Peer-to-Peer
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FEBRUARY 4, 2015
When I was leading fundraising efforts at a national nonprofit, the focus of everything I did was the individual donor. That has a lot to do with the emergence of social networking and peer-to-peer (P2P) models. I know: many nonprofit professionals argue that online giving is the hot thing in the fundraising space. Philantopic.
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