Year-End Appeal Guide
The Modern Nonprofit
SEPTEMBER 26, 2023
Your goals should be SMART (Specific, Measurable, Ambitious/Attainable, and Time-based). It’s cheaper to do than you might think, and stats show that your appeal will be 50% more likely to succeed if you do! Make your call-to-action (CTA) clear and distinct, and have your action button reflect that.
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