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4 Ways to Stand Out and Boost Donor Retention

Connection Cafe

While I’m touting statistics, here’s one more: A Gallup poll found that more than eight in 10 Americans gave money to charity in the last year (or at least said they did). We plan our strategies, agonize over every word in our eAppeals and direct mail letters and consider dozens of images before we settle on just one. Your Web site.