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How to Write Effective Web Copy (Part 1): Make It Readable

Connection Cafe

1 million hours of YouTube videos are watched. American Literacy is Iffy. I’m going to give you all the same facts, and I want each of you to write the ‘lede’ of the story if it was going to appear in the student paper.”. In this case, students care far more about getting a day off school than a teaching conference.

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