article thumbnail

Why Shame Marketing Approaches Are Not Effective

Media Cause

In 1921, George Lambert (the son of Listerine’s founder Jordan Lambert) pieced together “halitosis” as a medical sounding term for bad-smelling breath and offered the exclusive solution. We decided to take matters into our own hands, and flip the script ourselves: . Not only is this wrong, but it’s dangerous.”.

article thumbnail

Guest Post by Alan Levine: Social Media Recap from NMC 2009

Beth's Blog: How Nonprofits Can Use Social Media

Thanks Jordan S for working with us on this! I got a really nice surprise when Jordan from Pathable contacted me this week and asked if we’d be interested in them doing an analysis of the twitter activity like they had done previously for WordCamp. And there was another bonus we found later, see the twitter section. Hell yes!