Why Shame Marketing Approaches Are Not Effective
Media Cause
AUGUST 17, 2021
In 1921, George Lambert (the son of Listerine’s founder Jordan Lambert) pieced together “halitosis” as a medical sounding term for bad-smelling breath and offered the exclusive solution. We decided to take matters into our own hands, and flip the script ourselves: . Not only is this wrong, but it’s dangerous.”.
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