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Top Lessons from GivingTuesday 2023

Neon CRM

We’ve been reviewing GivingTuesday donation volume on an hourly basis for several years now, which has revealed two important trends in donor behavior this year: Scheduled Gifts: The number of scheduled recurring gifts heavily increased on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors.

Lesson 52