Scratch: An Educational, Multi-Generational Online Community that Works
Museum 2.0
OCTOBER 30, 2008
Everyone is instructed not to create usernames identical to their real names. ScratchR's intentional avoidance of popularity as a metric of success may foster more participation in small community groups, like galleries, that can give satisfaction in loves, comments, and remixes, if not in huge view counts.
20 
Let's personalize your content