Social Media and the Performing Arts: Engagement First, Ticket Sales Second
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 22, 2009
What makes a good influencer strategy? I followed the ant trails of the San Francisco Symphony Twitter stream - they are doing a particularly good job of conversational, relationship building tweets - not "BUY TICKETS NOW!" They found some influencers who they cultivated. A big topic of discussion was influencer strategies.
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