article thumbnail

What Would Homer Simpson Do? Your Messages and the Emerging Science of Behavioral Economics

NTEN

Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa. They all use principles of behavioral economics to influence their audience's decisions. Join them and reuse your towel to help save the environment. The answer? And you can too. The big takeaway? To put it simply, we're Homer Simpsons, not Spocks.

Mali 59
article thumbnail

Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks

Beth's Blog: How Nonprofits Can Use Social Media

In person, I’ve met Clay Shirky himself, Tim Maly , Robin Sloan , and at least 10 more — and I’ve edited dozens of folks that I know exclusively through the service. But the thing about Twitter, at least for me, is that I *end up* meeting the people that I interact with most closely.

Offline 116