What Would Homer Simpson Do? Your Messages and the Emerging Science of Behavioral Economics
NTEN
JANUARY 27, 2010
Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa. They all use principles of behavioral economics to influence their audience's decisions. Join them and reuse your towel to help save the environment. The answer? And you can too. The big takeaway? To put it simply, we're Homer Simpsons, not Spocks.
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