Ice Bucket Challenge: Can Other Nonprofits Reproduce It?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 26, 2014
The question on my mind is: Is the success of the Ice Bucket Challenge a happy accident for ALS fundraising and the people who suffer from the disease or is the first example of the power of crowd charity? 2) Playing on Memes: The campaign took advantage of social media narcissism for a good cause.
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