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Viva the Time on Site, The Page View is Dead!

Beth's Blog: How Nonprofits Can Use Social Media

These articles, of course, were talking about metrics for virtual worlds. But yesterday, Marshall Kirkpatrick of Splashnet wrote a post called " Time On Site, Viewer Engagement, and the Future of Splashcast." About Engagement The second news item this week was a new study of the impact of viewer engagement.