Social Media ROI Case Study Slam Panel at 08NTC: Carie Lewis, Human Society
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 31, 2008
We wanted low cost and high impact WHAT CAMPAIGN In the middle of the Vick dogfighting drama, we launched a UGC campaign called the ???Knock to quantify exposure Time spent on page & Vote count from poll program ??? We wanted to be creative and capitalize on the media attention to bring dogfighting into the spotlight.
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