Nonprofit Branding: The Big IDEA
NonProfit Hub
APRIL 3, 2015
Sounds corporate, right? A ffinity: “Brand Affinity,” Laidler-Kylander and Stenzel wrote, “is an approach to brand management whose focus is on shared social impact, rather than on individual organizational goals.” We know what you’re thinking—another forced acronym to tell you something you already know about branding.
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