Nonprofit Branding: The Big IDEA
NonProfit Hub
APRIL 3, 2015
Sounds corporate, right? A ffinity: “Brand Affinity,” Laidler-Kylander and Stenzel wrote, “is an approach to brand management whose focus is on shared social impact, rather than on individual organizational goals.” To put this simply, keep in mind that your donors probably don’t care who gets the job done as much as how well it’s done.
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