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Viva the Time on Site, The Page View is Dead!

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I noticed a few posts about " measuring engagement " that caught my eye. But yesterday, Marshall Kirkpatrick of Splashnet wrote a post called " Time On Site, Viewer Engagement, and the Future of Splashcast." the economic impact of average viewers of that media and ads. time on site.???