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National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

Questions of measurement, ROI, and how to set goals and define success were plaguing everyone. The purpose of this invitation-only phase of the research was to make sure we were getting representation from around the country, and not just the coasts and major urban areas. How to analyze a moving target? What we learned: a snapshot.

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