6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)
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JUNE 11, 2023
However, statistics show that direct mail works. They don’t need to know all your statistics – in fact using more than one well-chosen stat can make people stop reading, which means they probably won’t give. Many unsuccessful fundraising letters focus on statistics or give sweeping overviews of what the organization has done.
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