Three Different Approaches to Twitter Fundraising: Bees, Turkeys, and Blame
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 19, 2009
3) Tweet Meet Give : This approach weaves together online and offline activities and leverages "Tweet Ups." All you had to do was click and play a word game, and that leveraged a food donation to fight hunger. How does the ongoing affinity/relationship building online and offline impact amounts raised?
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