Three Different Approaches to Twitter Fundraising: Bees, Turkeys, and Blame
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 19, 2009
Take for example, The Free Rice Game , an interactive online game that donated rice to the United Nations World Food Program based on clicking. All you had to do was click and play a word game, and that leveraged a food donation to fight hunger. Tweet, Meet, Give Twestival has had the most success at scaling this model.
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