New on SSIR: You can has memesez?
Amy Sample Ward
JULY 31, 2012
That song, “Call Me Maybe” by Carly Rae Jepsen, quickly also became the soundtrack to an Internet meme —that is, an idea that spreads online (“ I Can Has Cheezburger? That’s right, a widely recognized nonprofit organization has created a parody so that it can propagate a meme. Why meme at all?
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