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6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)

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They don’t need to know all your statistics – in fact using more than one well-chosen stat can make people stop reading, which means they probably won’t give. If you want to provide an online option, the instructions should be clear and allow your donor to give with minimal time and effort. So, stay on point!

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Stellar year-end fundraising strategies for busy nonprofit leaders

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The Integrated Year-End Fundraising Plan If you need further convincing that investing in fundraising in the fourth quarter is worth your while, here are some stats: 30% of all annual donations happen in December. Or to help you eliminate your waiting list so every homeless person can get medical care. No one cares about your goal.

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