6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)
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JUNE 11, 2023
They don’t need to know all your statistics – in fact using more than one well-chosen stat can make people stop reading, which means they probably won’t give. If you want to provide an online option, the instructions should be clear and allow your donor to give with minimal time and effort. So, stay on point!
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