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Year-End Appeal Guide

The Modern Nonprofit

While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. You should consider your communication strategy which is comprised of what marketing channels you’ll use, the posts you’ll make, and the timing at which they all synchronize.

Guide 102
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2021 Year-End Appeal Guide

The Modern Nonprofit

While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. You should consider your communication strategy which is comprised of what marketing channels you’ll use, the posts you’ll make, and the timing at which they all synchronize.

Guide 98